# Crystal Greenhouse

> Digital Experience & Customer Journey Optimization Leader based in Westfield, NJ, serving US remote and greater New York / New Jersey opportunities.

- Website: https://www.crystalgreenhouse.com/
- LinkedIn: https://www.linkedin.com/in/crystalgreenhouse/
- Contact: hello@crystalgreenhouse.com

## Positioning

Turning Customer Insights Into Better Digital Experiences and Measurable Growth That Scales.

I help organizations understand what customers need, uncover friction across digital journeys, and create better experiences through experimentation, personalization, and technology.

## Selected Impact & Leadership

- $6.2M incremental ecommerce revenue from free-trial optimization for a test-prep business.
- 83% increase in B2B lead-generation and demo signups.
- 5.3% year-over-year improvement in order conversion rate.
- 220% increase in content discovery through an on-site search and navigation redesign.

## What I Lead

- Digital Experience & Customer Journey Optimization
- MarTech Platform Strategy & Adoption (business-side platform ownership, not overall MarTech function management)
- Customer Data & Measurement Strategy
- Lean-Team & Cross-Functional Leadership

## How I Work

Toolset + Skillset + Mindset. Four leadership examples cover technology judgment and agency leadership, cross-functional influence and technology adoption, scalable execution and partnership leadership, and commercial growth and scalable execution.

## Where I've Applied This

At Wiley, led the Web Analytics and Optimization function within a Center of Excellence, partnering across different businesses and owning Adobe Analytics, Optimizely, and Adobe Target from the business side across successive periods. Additional career experience at Sony, Hearst, CNBC, iPlay/Oberon and McGraw-Hill.

## AI and leadership

Explores practical AI adoption in digital experience, personalization and team workflows while emphasizing sound measurement and human judgment.

## Recent Thinking

LinkedIn writing on personalization and agentic commerce, experimentation and decision-making, insights into action, and developing analytical strategists in the AI era.